Microsoft plans on rebranding its mobile division and will be dropping the Nokia brand name and the "Phone" moniker in Windows Phone
Microsoft acquired Nokia's handset business division for $7.2 billion back in April and it plans on bringing major changes in future in the branding department. Microsoft plans to drop the "Nokia" brand name on all its future smartphones. Microsoft currently continues to use the Nokia brand name but it won't be the case in future. As per the latest leak of an internal document, future smartphones from Microsoft's stable will be called just Lumia devices rather than Nokia Lumia.
The report which has leaked this information further goes on to state that the "Phone" in Windows Phone will be dropped in future too. This will be done to unify the mobile operating system with Windows platform for other forms of devices such as tablets and personal computers. The Windows Phone branding will be replaced by just Windows. All future advertising and branding campaigns will let go of the popular "Nokia with Windows Phone" branding .
“As part of our phased transition, we will drop the manufacturer name from product references during the Holiday campaign.” This is what the leaked document states. The leaked document also shows Lumia written in Microsoft's Segoe font. Microsoft plans on launching a single mobile-focussed operating system which will be used on the tablets and smartphones. Both of them will come with the same Windows logo as the branding collateral.
The recently launched Lumi 730/735 and the Lumia 830 will probably be the last handsets from Microsoft's stable to feature the Nokia branding. Summing it up, the future devices will come with the Microsoft moniker, the new Windows logo and Lumia branding. Nokia's websites have already started to redirect the visitors to Microsoft's websites in various regards and a conscious effort is being made to phase out the Nokia branding. Nokia as a brand earned the trust of millions globally and finally it is coming to an end.
Source From http://www.knowyourmobile.in
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